The company started 20 years ago by the Management team of ALI’S HARDWARE AND METAL FABRICATORS LTD of Union Road Marabella, Trinidad; the parent company of SHAZAM ENTERPRISES AND INVESTMENTS LTD. ALI’S HARDWARE itself was founded 45 years ago by MR. SHAFFIAT ALI and MRS. SALIMA ALI. From its humble beginning, Ali’s Hardware grew to become a major wholesaler and retailer of hardware and building products. Shazad Ali the Managing Director of Shazam Enterprises continued from ALI’S HARDWARE to establish a company that would grow in the future into an exemplary organization moving ahead in a time of much change in the global marketplace.
Shazam Enterprises has been involved in the importing and distributing of a range of hardware products, principal of which have been PVC pipes and fittings. The demand in the market for quality products at competitive prices brought a change to our strategy. In 2013 Shazam Enterprises decided to venture into the manufacturing of PVC pipes. In 2014 Shazam Enterprises started manufacturing PVC pipes. Since then Shazam has developed the ability and skill to steadily manufacture quality PVC pipes that meets international standards. The quality of our PVC pipes has given Shazam the opportunity to competitively export to the Caribbean region.
Union Road Marabella was the genesis of Shazam Enterprises. The evolution of the organization from retail to manufacturing was a giant step requiring a paradigm shift in strategy and operations. Many man-hours went into research, learning, training, planning, resourcing, sourcing and then finally into executing for ‘Go Live’ in 2014. Our winning the awards of New Market Entrant – 2015 and Manufacturer of the Year 2016 – Medium size category was exciting for us for many reasons. These awards confirmed to us that our vision and strategy maintained focus. Winning the awards also reinforced our impetus to remain unrelenting in our pursuit of excellence, for the pride lay in the fact that we were manufacturing locally a product of international standards; able to meet the requirements of our customers